Exploring Unified Total Commerce to meet shoppers’ expectations.

Exploring Unified Total Commerce to meet shoppers’ expectations.

Merchants have long treated their businesses as the sum of essentially different parts. The recent focus on mobile devices and social media has further fragmented brands’ strategies, with merchants continuing to focus on linear experiences, although on these new platforms. But consumers have a different view of brands. While they appreciate the convenience of being able to shop via a variety of touchpoints, research shows they also crave consistency when it comes to products, pricing…

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